Am gasit din intamplare acest blog care descrie efectul curator in ceea ce priveste brandurile. Mi-a placut actiunea intreprinsa de un lant american de supermarketuri de a lipi ethichete pe ambalaje, impartind astfel produsele in trei categorii nutritionale.. De exemplu, produsele alimentare cu 3 stele au mai multe vitamine, minerale si fibre si mai putine grasimi, colesterol si zahar. Actiunea acestui lant de magazine (curatorul) a atras multe critici din partea producatorilor.

''We don't like the idea that there are good and bad foods out there, and these sort of arbitrary rating systems,'' said John Faulkner, director of brand communication at the Campbell Soup Company. The Healthy Request line of soup, he said, was ''aligned with the government definition of what healthy is.''


Postat de Tudor